ebus mc2.docx - What is customer relationship management...

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What is customer relationship management? The analysis and redesign of workflow between organisations and customers A standardised set of activities that accomplish a specific task such as processing a customer's order A means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention, and the organisation's profitability All of the answers are correct The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a two-year subscription a free Otter phone case, car charger, ear phones and speakers. In terms of Porter's five forces, what is Victory Wireless attempting to achieve with this marketing strategy? Increase buyer power. Increase substitute products. Decrease supplier power. Decrease buyer power. When reviewing Porter's value chain analysis, which of the below provides customer support after the sale of goods and services? Inbound logistics. Outbound logistics. Operations. Service. What is changed by cloud computing services? The way people access information The way people deliver information The way people use information
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