Case11-Coca Cola.doc - Yi Zhang Business Ethics Q1...

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Yi Zhang 06/11/2013 Business Ethics Q1. Corporate reputation is the intangible assets of the enterprise.It has a significant impact on the competitiveness of enterprises.There are many factors that affect corporate reputation.the corporate performance and corporate society responsibility are two most important factors. In my opinion,the relationship between company reputation and organizational performance society responsibility just like student study in school.student is the company and the reputation is the final result.Student work hard and go to class to get a good result.The good result prove the student did a great job. Good organizational performance and society responsibility bring reputation to the company.And reputation prove the company is good.That is the role which corporate reputation play within organizational performance and social responsibility. The factors which are used for assessing corporate reputation comprise internal factors and external factors.Internal factors include production serving
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