Mt. Hagen City Marketing plan.docx

Mt. Hagen City Marketing plan.docx - MARKETING PLAN...

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MARKETING PLAN [email protected] Marketing Plan: Name: Institution:
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MARKETING PLAN Mt. Hagen City Authority Marketing Plan
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MARKETING PLAN Table of Contents Executive Summary………………………………………………… .................... 4 Description………………………………………………………………………..4 Mission and Goals………………………………………………………………..5 Core Competencies……………………………………………………………….6 Situation Analysis………………………………………………………………...7 Marketing………………………………………………………………………...7, 8, 9 Budget Schedule and Monitoring……………………………………………….9
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MARKETING PLAN EXECUTIVE SUMMARY This present and future marketing plan for Mt. Hagen City Authority has been crafted by the national government of Papua New Guinea, and will essentially aid in the cleanup program of the local municipal area that is already in place. Despite the fact that the city authority was only launched on 28’Th April, 2016, the authority is experiencing a set greater-than-anticipated demand for its cleaning and operational services. Research points to the fact that the target market has indeed benefit from the services offered and there has been a greater sense of results for the community in general. Mt. Hagen City Authority is also dwelling on improving the existing infrastructure in the region. In addition, the city authority seeks to explore more opportunities for its online activities. The marketing environment has also been exceptionally receptive towards the authority’s goals, which reflects the interests of the people around the whole country. It is expected in the future that Mt. Hagen City Authority will increase its set operations, offer newer services, and be an example to the whole nation, and possibly beyond borders. DESCRIPTION Mt. Hagen City Authority as founded last year by entrepreneurs and the National government, and was launched by Prime Minister Peter O’Neill, as well as other government ministers in the
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MARKETING PLAN hub of the Highlands region, Mt. Hagen City. The operation is to be funded by the Mt. Hagen City National Development Bank (NDB) branch which was also launched on the same day. The startup of the City Authority is typically reflects a collective emphasis on the cleaning up of the city, and an onset of future development plans for the general improvement of the city. The City Authority is committed to inputting a set amount of similar funding in the City NDB branch so as to promote SMEs in the Highlands area, through the prioritization of the people for the purpose of starting their own businesses.
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