Business_Proposal.docx - Amica Thomas ECO/561 Business...

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Amica Thomas ECO/561 Business Proposal October 6, 2014
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Google Chromecast is just the latest invention to enter into the competitive market of online streaming. It plans on competing with the likes of Apple TV, Hulu Plus, and Netflix. The new product features as an HDMI plug in that is used to plug into any device to access movies and TV shows. Its main competitor was the Belkin Miracast, which happens to offer the same service for a more expensive price. Goggle itself has operates under the oligopoly market structure. The way they are acquiring and also buying out other companies and search engines, it would seem as if they are planning to end up as a monopoly. The Chromecast product also falls under the oligopoly market structure. As Belkin is the only other service provider to offer these functions via HDMI USB ports. Depending on the amount of units sold would we be able to determine the elasticity of the Chromecast. Since its release, the amount skid has been undisclosed. Let’s take it that Google wants to sell one million units of its Chromecast, according to the elasticity definition: “A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which individuals (consumers/producers) change their demand/amount supplied in response to price or income changes.” (Investopedia) You want the elasticity to be one or greater.
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