business (4).docx - Sweet Yema Cup-Cake LetcheTin Submitted...

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Sweet Yema Cup-Cake & LetcheTin Submitted by: Chesca Nicole Cristoval May Urbano Rhodaline Arceo Princess A. De Leon Aaron Ivan Submitted to : 1
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EXECUTIVE SUMMARY Yema cup-cake and Letchetin is creative and have good services this business built by our own ideas and creativity. This Yema cup-cake and Letchetin recipe is a typical Filipino merienda or snack. We decided to put up a food service business, because we believe that food is the Basic needs of the society and community. We will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks and service at a reasonable price. GOALS AND STRATEGIES Short term goal: use a quality of our service and advertising to soon become well known throughout ( one 4 sweets) •Long-term goal : expand the business to other locations and include catering. •Strategy: Work hard to have the best-tasting sweet yema cup-cake and Letchetin, treats and service in town and surrounding areas. LEGAL INSTRUCTURE o Our business will be run as a partnership. o All debts and liabilities of this business will be our responsibility. MARKET ANALYSIS. •Target Market: our target market will be to anyone who enjoys sweet, but we will mainly target people age 8 and older, both male and female, and who are of the working class. •Market trends : Yema cup-cake and Letchetin is a food of choice for many people across the Philippines. •Everyday millions of people rely on their daily fix. MARKETING AND SALES STRATEGIES Our potential target market would be students and also different customers because a student can afford to buy our product. We will promote our product through word of mouth, and
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