MTExam.docx - KIMEP University Student Name MKT4210 Digital...

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KIMEP University MKT4210 Digital Marketing Student Name ________________________ ID___________________ Mid-Term Exam 1. What are the six digital media channels and how do they work to reach, interact, convert and engage an audience? (2 points) 2. Internet access varies from country to country; explain the key factors which might influence different levels of access. (2 points) 3. Give three examples of techniques websites can use to protect the users’ privacy and explain them. (2 points) 4. Explain the essential elements of an Internet marketing strategy (2 points)
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KIMEP University MKT4210 Digital Marketing 5. Explain how Internet has affected pricing policies. (2 points) 6. _________________ enables purchase of product online (1 points)
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KIMEP University MKT4210 Digital Marketing A. Brand-building site B. Service-oriented relationship-building website C. Transactional e-commerce site D. Portal or media site E. Social network or community site 7. What is NOT considered as the benefits of digital media (1 points)
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