PracticeShortAnswerQuestions.doc - 1003MKT Practice Short...

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1003MKT Practice Short Answer Questions Final Exam Preparation
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1003MKT Practice Short Answer Questions Try and go through these questions prior to the tutorials in Week 13. Following the hand-back of the assignments, the tutors will provide answers to the following questions. This will give you an idea on the format of the questions that will be in Part A of the exam. Write short answers to each of the following questions. Each question is worth 4 marks. Please write no more than half a page for each question. Q1 Describe and illustrate the three product layers of the total product concept using
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