Week+9+Slides.ppt - Week 9 International marketing...

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Week 9: International marketing 08/31/17 1 3P98 week 9: international marketing Professor: Francis Sun, Ph.D. [email protected]
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International promotion— problems -- formal vs. informal (word-of- mouth) -- legal constraints on ads -- the issue of standardization: pros and cons, costs, speed to launch, consistency across countries, quality -- translation -- national/cultural difference 08/31/17 3P98 week 9: international marketing 15
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08/31/17 3P98 week 9: international marketing 16 McDonald’s ads
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08/31/17 3P98 week 9: international marketing 17 Egypt: India: Japan: China: Latin America: McDonald’s ads in different countries
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08/31/17 3P98 week 9: international marketing 18 McDonald’s Global and Local Strategy: By professor R. Lynch
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08/31/17 3P98 week 9: international marketing 19 Coke: World Cup 2010 2012 Olympics Christmas trucks
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08/31/17 3P98 week 9: international marketing 20 Coke’s production line:
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International branding strategies — world vs. local brands
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