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Website Evaluation 1 | P a g e Website Evaluation MKT/440 July 17, 2017 Richard Dool
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Website Evaluation 2 | P a g e In this assignment of Website Evaluation, I will analyze the website's performance in relation to standard components of a digital marketing plan, recommend potential changes to improve website performance based upon your initial impression of the site and assess how the website ranks by looking it up using a search engine using various keywords. The first website I choose is Facebook.com Facebook is extremely popular even though they do not sell anything, they just influence consumers on stuff to buy. These influences are custom to the user from what they have liked or links that they have visited. Facebook is not the first or only company who influences its users, they are however the first company with instant feedback, consumer preferences and they are able to tell the other companies what the specific consumer likes are. “Forward-thinking businesses are moving away from
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