acct.docx - 1 I think that they key success factor in the...

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1. I think that they key success factor in the search industry are mainly the products that are offered by a search provider, entry into the smart phone market, and globalizing your search network. These will have the biggest impact on the future because this is the current trend of what search companies are trying to focus on. Key competencies a company should have in the industry in a solid search engine that can be used not only in the United States but all over the world. Companies need to perfect this before they can move into other arrears of the industry, like mobile devices and the creation of new products. Good capabilities for a company to have should be, being able to acquire new or existing companies to bring in revenue. Google did this with YouTube, but it proved to be unsuccessful because the amount of revenue wasn’t a meaningful contribution to the
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