Notes from class & readings.docx - Notes from In-Class...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Notes from In -Class Discussion Monday 2/27 Notes from class 1A pdf Elements of a business model. Financial statement impacts Marketing as a process 1. Understand 2. Plan 3. Implement 4. Evaluate - Marketing isn’t as simple as most tasks or challenges. It is on-going, ever-changing, and doesn’t have a one size fits all solution. There are tipping points. Marketing defined. Marketing is a process. An analytical process Start with the 5 C’s The Company; strategic assets, core competency, and benefits delivered. Growth opportunities. Context; Collaborators. Competitors. Porter’s 5 Competitive forces. Notes from 1B pdf Hofstedes not on the exam. Points of parity vs points of difference. Monday March 6th Understanding your customers It can be difficult to fully understand the problem or situation in a boardroom meeting. Sometimes you need to actually walk two miles in their shoes. People are far from rational. So when we try and think about their problems rationally we are prone to missing something. Purchasing decisions Features vs benefits.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern