research design 1.docx - Running Head Research Design Title...

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Running Head: Research Design Title of the assignment Name of student Institution affiliation 1
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Running Head: Research Design In my position and understanding, I would use explanatory research design in evaluating the research for Apple Company. Explanatory research can be defined as the initial research into theoretical or hypothetical idea or research that is conducted to solve problems that have not been studied explicitly and is used in improving the final research design. The explanatory research design is best in this situation because it is one of the best research designs in marketing and formulating business strategies. It centers mostly on the unearthing of new concepts and insights. The explanatory research approach is best suitable at the beginning of the total research plan where it lays the ground for future work. Explanatory research can be used and is advantageous in some ways. I think it can help Apple company in researching about its market problems and determining the solution to its problems in some respects. This is evident in the examples below. Under defining company issues, explanatory research design clarifies the research hypothesis and problems and later establishes research priorities of the enterprise. For example when Apple wants to do research on why a particular type or brands of the phone like iPhone 6, explanatory research is the best since it will help in clarifying the problem and get the grounds of the problem so that it can be able to prevent future problems of that sort.
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