Chapter 2 Warm Up and Video.docx

Chapter 2 Warm Up and Video.docx - ISM 280 Chapter 2...

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ISM 280 Chapter 2: HOMEWORK WARM UP: What if the following is incurred by customers for changing suppliers? o Switching costs EBay was able to establish and retain a dominant position in the online auction marketplace due in part to the fact that as the largest player in the market, it was easier for buyers and sellers to find each other. This phenomenon is known as ___. o Network effects Which of the following would NOT be a “wildcard” event? o A new technology is developed for high-speed, high-volume storage of digital media. When the need for a product or service steeply declines due to significant technological advances, a(n) ___ has occurred. o Disruptive innovation Which of the following refers to the set of activities within a company that involves acquiring raw materials, making and selling goods, and providing customer service? o Value chain model In the value chain model, ___ activities relate directly to the process by which products and services are created, marketed, sold, and delivered.
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