Final Presentation TLMT351.pptx

Final Presentation TLMT351.pptx - Packaging Design Brief...

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Packaging Design Brief Product: Juice Name Here TLMT 351
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Overview O High end juice product O Produced in California O Distributed via truck to 20 distribution centers in U.S. O Shipped in cases of 24 from there to the stores. O High price point O Packaging will show brand name, legal, and nutritional information
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Primary Packaging O Primary packaging must meet FDA guidelines & keep the juice fresh O Must be durable to withstand transportation and environmental conditions O Must be attractive to the consumer (Klimchuk & Krasovec, 2012) Figure 1
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Plastic Packaging Advantages O Thick recyclable plastic bottles are recommended for the packaging of the selling unit. These will provide a tight seal to prevent leaks and keep out contaminants. O Plastic is more durable than paper and will not break as easily as glass. O A label can easily be attached with the brand name and legal/nutritional information. O Plastic is lighter than glass reducing shipping weight (Sustainable Packaging Design, 2017) O 94% of Americans have a bottle recycling program in their neighborhood (Food & Beverage, 2017).
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O Plastic is lighter than glass reducing
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