Packaging Design Brief TLMT 351.docx

Packaging Design Brief TLMT 351.docx - Packaging Design...

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Packaging Design Brief Product: Juice Product Information: To be completed by Marketing and forwarded to Package Engineering. Product description: The product is a high-end beverage juice product. The product is non- alcoholic and contains several different fruit juices. Production of product: The product will be produced in California and shipped by truck to 20 different distribution centers in the United States and then will be distributed to stores in cases of 24. In-store sales method: The product will be displayed on the store shelf with other high-end juice products. Price Point of product: The product will have a high price point within the range of juice products. Specific requirements of package in the store: The package must show the brand name and legal and nutritional information. Package Information – To be completed by Package Engineering (Please fill in your responses on this form and submit the form. APA formatting is not required) Primary Package (The package that comes in direct contact with the product, the retail package) Describe the function(s) that must be served by the primary package for this product (include all that apply). Contain the Juice: This main function is to have a container to hold the juice. The container must meet all FDA standards for a food container. The container needs to hold the amount of juice advertised. Protect: The container needs to be of durable plastic. This will allow the product to be protected from many of the rigors of transport. It will also allow the consumer to transport the juice without spilling. The container needs an airtight seal to keep out contaminants.
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Advertise & Inform: The container should be attractive to the consumer. It needs to be easy to use and contain an attractive label. The label must contain the brand name and legal and nutritional information. It must be pleasing to the eye and stand out among the
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