The solutions based the 4Ps of marketing.docx

The solutions based the 4Ps of marketing.docx - I The...

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I. The solutions based the 4Ps of marketing 1. Definition: The marketing mix and the 4Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service) includes: the types of products, the qualities, the quantities, the price in the market, the production time. Place includes: developing the distribution channel system, wholesale, retail, direct selling, selling through commercial intermediaries, sold through e-commerce system
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