chapter 9 questions.docx - 4 Why would a corporation an...

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4 Why would a corporation, an executive, a news outlet, or a college student want to blog? What are the benefits? What are the concerns? BENEFITS of blogging They would want a blog because they are two-way dialogue—allowing people to brainstorm and share ideas, also will keep blogger's honest because people will point out errors Corporations enjoy immediate and unfiltered distribution of ideas with no limits on size as well as immediate feedback Directly published to the public DOWNSIDES of blogging Can be a hothouse for spam and the disgruntled Hard to control employee blogging and what's posted lives forever on the internet "inappropriate" posts Blogs are only effective if they are discovered and become popular with readers who become engaged, otherwise it has little impact. 3 If anyone can edit a wiki, why aren’t more sites crippled by vandalism or by inaccurate or inappropriate content? Are there technical reasons not to be concerned? Are there “social” reasons that can alleviate concern?
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