BSBMKG417_CIV_MC_U4 Assessment_Apply marketing communication across a convergent industry v2_0Locked

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Foundations of Business
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Chapter 11 / Exercise 022
Foundations of Business
Hughes/Pride
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AssessmentBSBMKG417 - Apply marketing communication across a convergent industry45T4Instructions:Before attempting this assessment, please read, view and listen to the relevant learning resources in MyUpskilled. Answer all questions in the space provided. The boxes will expand as you type (or to the length to accommodate what you paste)This assessment should take you approximately 6 to 8 hours including research andreviewing your notes on your reading. However this timing is only an estimate. Theactual time it takes you to complete the work will depend upon your previousexperience.45T45TNeed Help with your Assessment?You should not feel alone as you work through these assessment tasks. You are part of a wider learning community and you can always call on the assistance and experience of other Upskilled students via the Discussion Forums and through the Facebook group that is set up just for the course that you are currently enrolled in.If you have not yet introduced yourself to the other Upskilled students on Facebook then why not take a few minutes now before you start this assignment. Go to your MyUpskilled (your Student Portal) and click on the link to your Facebook group.If you really get stuck, then don’t hesitate to call on your trainer for assistance. The best and most efficient way to contact your trainer is again via MyUpskilled. Just send your trainer a message and they will be there for you.Also remember that the Upskilled Student Support Team are there for you too. You can call on 1300 009 924 during office hours and/or email 35T35TUU[email protected]UU35T35T. Just to make it clear though, the Student Support Team will be able to give you advice on most aspects of your course but specific questions on assessment items are best discussed with your fellow studentsor clarified by contacting your trainer.Authorised by Head of Business ASSESSMENT BSBMKG417 - Apply marketing … convergent industry v2.0 Feb 2017Page
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Foundations of Business
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Chapter 11 / Exercise 022
Foundations of Business
Hughes/Pride
Expert Verified
ASESSMENT PART 1 - SHORT ANSWER QUESTIONS Answer all questions in the space provided. The boxes will expand as you type (or to the length to accommodate what you paste)1.What types of technology shape the marketing environment? How can these technological forces affect a marketer’s ability to facilitate exchanges through marketing?

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