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Business Description - Dr David Y Choi Draft...

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Entrepreneurial Management Business Idea Description Draft ©  Dr. David Y Choi
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Goal Communicate an exciting, creative and innovative new idea for a  product or service Demonstrate the potential of your business idea -   Don’t toss it together the night before. Rewrite & Revise etc. Convince your professor, classmates, and investors that this is  something that could make it in the market place (feasible and lots of  potential) Show that you have given your idea a lot of thought Write brief, exciting, fast moving, succinct paper (no more than  pages )
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Included in Business Idea Description (1) Key components, among others (may be organized in different ways) Business Concept (A paragraph overview of the business)  -“Sorority Girl designs and markets undergarments to 20,000 members of XYZ  sororities across 300 universities and colleges.  We are the exclusive licensees… We 
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