John Deere.docx - Wasin Thumrongsakunvong D600028 John...

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Wasin Thumrongsakunvong D600028 John Deere Executive Summary: John Deere is one of the world leading agricultural and farm equipment manufacturing company. The company has been continuously growing over the past few years. The company has strong values and commitment which drives the company forward. While their product are generic and brand presence is not strong in the market. A strategy that will strengthen their brand presence and create a unique characteristic to their product line will be most effective. Global Analysis: Political and Legal - International Tax policy o Trading o Income Tax - Emission Standard, and regulation - Government policy that aims towards farming 1. Opportunities o Company that stays ahead of the market in terms of technological advancement can maintain their advantage and leader in the market. o Customer tends to not change brand after a satisfying experience with their chosen brand o Machine lifecycle is very long or is expected to be long 2. Threats o Tax policy for trading can reduce profit margin o Product have a long life-cycle so it is hard to change people decision between life cycle Economy - Fluctuation in the dollar - Less farms starting, and market getting smaller 1. Opportunities o Can offer cheaper product when the dollar weakens o People look for higher quality product and is willing to pay more for long term benefits. 2. Threats o Maintaining cost will be most important o Other brand will focus on the same opportunities Social - More emerging market in foreign countries such as (China, India, Latin America) - Growing Population in the world resulting in higher demand for fresh agriculture product 1. Opportunities o Growing industries as the population increases o Potential in international market 2. Threats o Customer may prefer local brands where they can get immediate service.
Wasin Thumrongsakunvong D600028 John Deere Technology - More technological needs within the market - Concerns towards clean energy in the society - Higher demands in automation as decrease in people who wants to work in hard labor 1. Opportunities o Create a cost effective method for customers o Reduce human problem in the industries which is refer to as a labor intensive o Potential to become the unique product in the market 2. Threats o Higher cost for machine o Longer life cycle of the machine o High Maintenance cost for the consumer Environment - Global Warming - Seasonal Business 1. Opportunities a.

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