Marketing for SASIN MBA program.docx - 1 Marketing for SASIN MBA program Different segments you would target Different message might deliver How might

Marketing for SASIN MBA program.docx - 1 Marketing for...

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1.Marketing for SASIN MBA program? Different segments you would target? Different message might deliver? How might deliver msg.? To market Sasin MBA program first we have to see the different segment for possible students for Sasin. The two main group that Sasin should is 2-5 years of experience and no experience. For the 2-5 year experience group the focus will be the networking factor and the skill set of the professor at Sasin. Most 2-5 year experience students will be looking to widen their network locally and also look for a good school which can give them the same experience as studying abroad. While for no experience group might be a very unconventional for a MBA program, but it could touch on a group that most MBA school does not look in to. This group will look for networking and business experience. First 2-5 year experience segment, Sasin should focus on marketing the point that there are great possibility to have a good networking experience with the alumni and also the current students. Promoting that Sasin have a diverse class will benefits this point. Most students will either be a business owner or have wish to become a business owner. Networking is a key factor in that success. To find the right partner and the right idea is important in starting a new business or grow a current business. Also they might want to get their MBA abroad and Sasin can promote the fact that they have professor from prestige institution or have degree from those institution. This can make the decision easier for the group. As you are marketing the fact that they are studying in Thailand and getting educated from professor abroad with high skillset. Also some student could be business owner that have to stay in Thailand due to their responsibility. This would give them the option to be in Thailand, be close to their business and get their MBA from an institution that have the same level as an institution abroad.For no experience segment is a challenging one for the Sasin to accept, but it is an uncharted market that most MBA program does not look into. Most students have internship experience. Some internship can be counted as working experience. There will be students who
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  • Fall '17
  • Piman
  • Finance

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