Oklahoma State University
School of Hotel and Restaurant Administration
: Monday, Wednesday, Friday, 10:30-11:20 in HESW
: 222 HES
: 11:30 – 12.30 MW or by appointment.
This course is intended to help students:
To understand the basic concepts of marketing and apply them to real-life
situations in the hospitality industry
To gain comprehension and skills in market segmentation and positioning,
marketing research and planning, marketing mix development, and pricing
To develop a basic understanding of branding, marketing channeling, promotion
and advertising, and public relations
To understand the complexities of marketing management and intradepartmental
To enhance the integrative thinking ability, problem-solving skills, and the
This course presents fundamentals of marketing theory in the context of
hospitality industry and covers the topics of marketing planning and strategy,
segmentation and targeting, branding, distribution, pricing, and communications.
Marketing for Hospitality and Tourism, Kotler, P., Bowen, J.T., & Makens, J.C., 4th
Use the textbook as your initial guide in working through homework
. You may work together for homework assignments and submit
your work as a team.
Homework will be collected at the beginning of the class when it is due
Solutions to homework assignments will be demonstrated and discussed in class.
will be accepted
after solutions are discussed.
homework should not exceed 2 pages, double-spaced, 10-12 font.
Exams will consist of multiple choice questions and essay-type questions and will be
on-line format (D2L)
No make-up exams
will be given with the exception
of an emergency. However,
this emergency has to be approved before the exam