Week 03 - Mini Task 1.doc - MKF 2121 MINI TASK 1 1 Read the questionnaire attached to the HP case(available on Moodle under week 3 a Identify the

Week 03 - Mini Task 1.doc - MKF 2121 MINI TASK 1 1 Read the...

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MKF 2121 MINI TASK 1 1. Read the questionnaire attached to the HP case (available on Moodle under “week 3”). a)Identify the Q1: Hours spend online Q2: Activities people do online. Q3: The alternative activities can do online. Q4: Customer satisfaction with HP system Q5: how likely to recommend to friends Q6: likelihood to repurchase HP Q11: the last grade of school completed (education level) Q12: consumer age Q13: consumer income before taxes Q14: consumer gender b) And for each variable identified, suggest the underlying construct . For example, the variable for question 11 is “the last grade of school completed,” the construct is “education attainment.” Q1: Online usage Q2: Online activities
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