Case 2016_2.docx - Chapter 10 CASE STUDY Apple after Steve...

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Chapter 10 CASE STUDY: Apple after Steve Jobs Background and links with the chapter The choice of Steve Jobs for the earlier versions of this case study was intended to draw in many aspects of the theories of leadership and remind us of one further thing: that successful leaders may sometimes divide the world into two camps: those who adore the leader and those who cannot stand him (or her). This phenomenon is not so unusual; it was true of Margaret Thatcher’s political leadership, for example, as well as Tony Blair’s and of many military leaders over the centuries. What marked out Steve Jobs as a leader is the success of Apple and the extent to which Apple is Jobs’ personal creation. As the case points out, Jobs was one of a number of celebrated 70s and 80s college dropouts (Bill Gates and Michael Dell are other examples), who have gone on to be fabulously successful. Each made their own mark in different parts of the IT business, but Jobs’ Apple was always the most creative, the
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