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AirbnbBig hotel chainsBed and breakfastStrengths- Customer value proposition: Airbnb brings its customers room-sharing model where hosts can offer spare rooms or entire houses to potential guests via a peer-reviewed digital marketplace. Customers come to Airbnb in search of a unique, highly personalized, and local experience.- Price: Prices are usually lower compared to hotels, therefore, it appeals to budget travellers.- Large selection of listings: Airbnb has over 800,000 listings in 33,000 cities in 192 countries.- Low operating cost: For Airbnb itself, its business model generates fees from room booking with an estimated 11 percent per room book. Operating through a online platform, Airbnb expenses are that of a technology company rather than expenses related to - Customer value proposition: Hotels differentiate themselves by amenities. Big hotel chains such as Hilton or Marriot offers a wide and luxurious range of amenities such as swimming pool, fine dining or spa facilities. They