JURNAL WA 1.pdf - Perilaku Berbelanja Online Di Kalangan...

This preview shows page 1 - 2 out of 12 pages.

AntroUnairdotNet, Vol.IV/No.2/Juli 2015, h al 205 Perilaku Berbelanja Online Di Kalangan Mahasiswi Antropologi Universitas Airlangga Chacha Andira Sari [email protected] Departemen Antropologi FISIP Universitas Airlangga Abstrak Maraknya konsumsi melalui online shop oleh mahasiswa menjadi salah satu latar belakang masalah dalam penelitian ini.Umumnya mahasiswa melakukan belanja online bukan didasarkan pada kebutuhan semata, melainkan demi kesenangan dan gaya hidup sehingga menyebabkan seseorang menjadi boros atau yang yang lebih dikenal dengan istilah perilaku konsumtif atau perilaku konsumerisme. Penelitian ini difokuskan ke dalam dua fokus, yaitu mengenai pola perilaku konsumtif berbelanja online shop di kalangan mahasiswi Antropologi FISIP Unair, dan persoalan yang dihadapi oleh mahasiswi Antropologi FISIP Unair dalam berbelanja online shop. Penelitian ini menggunakan metode penelitian kualitatif dengan melibatkan 7 responden dalam lingkup mahasiswi Antropologi FISIP Unair. Dalam penelitian ini dideskripsikan bahwa Perilaku konsumtif berbelanja online di kalangan mahasiswi Antropologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Airlangga ditunjukkan oleh adanya intensitas belanja mereka yang terhitung tidak wajar yaitu rata-rata sebulan sekali dan menghabiskan dana mulai dari Rp 45.000,-, dimana jenis kosmetik yang dapat diperoleh misalnya eyeliner, lipstik biasa tanpa glow dan lainnya.Persoalan-persoalan yang sering dihadapi oleh mahasiswi ketika berbelanja online adalah kebanyakan terkait dengan produk yang diterima tidak sesuai dengan gambar yang diposting, lamanya waktu pengiriman, repson yang lambat dari online shop dalam menanggapi order konsumen, dan ongkos kirim yang tergolong mahal. Kata Kunci: Online shop, Pola Perilaku, Mahasiswi, Belanja Abstract The rise of consumption through the online shop by students become one of the background of the problem in this research. Generally, students do online shopping is not based on only needs alone, but for the sake of pleasure and lifestyle, so that causing someone to be wasteful or who is better known by the term consumer behavior or the behavior of consumerism. This research focused into two focus, namely regarding consumer behavior pattern shopping online shop among female students Airlangga University Faculty of Social Anthropology, and problems faced by female students Airlangga University Faculty of Social Anthropology in shopping online shop. This research used a qualitative research method involving 7 respondents within the scope of Airlangga University Faculty of Social Anthropology student. In this study described that consumer behavior is an online shop among student of Anthropology , Faculty of Social and Political Sciences, University of Airlangga indicated by the intensity of their spending comparatively unnatural, averaging once a month and spend the funds ranging from Rp 45.000 , - , where the type of cosmetics that can be obtained for example eyeliner , lipstick and other usual without glow. The
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '17
  • MISS SAADAH

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern