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Detroit Pistons - EFFIE AWARDS BRIEF OF EFFECTIVENESS...

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EFFIE ® Awards New York American Marketing Association 116 E. 27 th St., 6 th Floor, New York, NY 10016 Tel: 212-687-3280 Fax: 212-557-9242 2005: The information available through effie.org is the property of the New York American Marketing Association and is protected by copyright and other intellectual property laws. This brief may be displayed, reformatted and printed for your personal use only. By using this site, you agree not to reproduce, retransmit, distribute, sell, publicly display, publish or broadcast the information to anyone without the prior written consent of the New York American Marketing Association. EFFIE AWARDS BRIEF OF EFFECTIVENESS Detroit Pistons: “CREW Draft” Brand Name: Detroit Pistons Product Type or Description: Professional Basketball Category for this Entry: Sporting Events Campaign Title: “CREW Draft” Agency: Olson + Company Advertising Client: Palace Sports and Entertainment Marketing Challenge Back-to-back 50-win seasons. Back-to-back Central Division Champions. The Detroit Pistons had a surge of momentum following the 2002-2003 seasons. However, a series of puzzling off-season moves caused folks to question the future. AS ESPN noted, “Is the Pistons’ window closing?...Dumars traded or let go wily veterans like Robinson and Jon Barry this summer, weakening a roster that on paper at least, wasn’t the strongest in the East to begin with. He passed on Carmello to draft Darko, even though he knew Melo could’ve been the leading scorer on the team.
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  • Spring '08
  • Warner
  • American Marketing Association, pistons, National Basketball Association, Detroit Pistons, New York American, York American Marketing

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