Moog3 - ARP of Boston, EMS of London Pete Townshend, Stevie...

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ARP of Boston, EMS of London Pete Townshend, Stevie Wonder, Pink Floyd Star Wars, Close Encounters. The Exorcist, Apocalypse Now
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Global Market Dominated by Japanese Multinationals, Casio, Korg, Roland and Yamaha Software Synths, Analog Revival
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Some Rough Numbers of Synthesizers Sold Moog and Buchla Modular (lifetime): few hundreds Minimoog (lifetime): 12,000 Yamaha DX 7 (1983-86): 200,000 Casios (1980-1990): 15,000,000
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Synthesizers sold in NEW place 1960-70: Sold as specialized audio equipment direct from company 1970s – today: Sold as mass consumer item purchased in retail music stores
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New Synthesizer Market Required New Users (young rock musicians) New Place to Sell Synths (retail music stores) New Sales Networks and sales practices Adaptation of technology by salesmen
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of Sound 1963: Knobs and Wires - open architecture of sound. 1980s: Digital interfaces - prepackaged sounds. Today: With rise of internet, virtual
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This note was uploaded on 11/06/2007 for the course S&TS 2011 taught by Professor Pinch,t. during the Spring '06 term at Cornell University (Engineering School).

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Moog3 - ARP of Boston, EMS of London Pete Townshend, Stevie...

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