Moog3 - ARP of Boston EMS of London Pete Townshend Stevie...

Info icon This preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ARP of Boston, EMS of London Pete Townshend, Stevie Wonder, Pink Floyd Star Wars, Close Encounters. The Exorcist, Apocalypse Now
Image of page 4
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Global Market Dominated by Japanese Multinationals, Casio, Korg, Roland and Yamaha Software Synths, Analog Revival
Image of page 6
Some Rough Numbers of Synthesizers Sold Moog and Buchla Modular (lifetime): few hundreds Minimoog (lifetime): 12,000 Yamaha DX 7 (1983-86): 200,000 Casios (1980-1990): 15,000,000
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Synthesizers sold in NEW place 1960-70: Sold as specialized audio equipment direct from company 1970s – today: Sold as mass consumer item purchased in retail music stores
Image of page 8
New Synthesizer Market Required New Users (young rock musicians) New Place to Sell Synths (retail music stores) New Sales Networks and sales practices Adaptation of technology by salesmen
Image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Transformation in Architecture of Sound 1963: Knobs and Wires - open architecture of sound. 1980s: Digital interfaces - prepackaged sounds. Today: With rise of internet, virtual synths and electronica open architecture of sound
Image of page 10
Moog - "The door was open, we didn't
Image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern