The_Disney_company_The_BEst_Group_Ever

The_Disney_company_The_BEst_Group_Ever - Case Study 1 Ryan...

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Unformatted text preview: Case Study 1 Ryan Duran Amanda Greathouse Andy Cook Nick Miller Hillary Hughes Elizabeth Schaible Table of Contents Company Profile History 3 Organization, Mission, and Culture 3 Functional Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 2 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alices Wonderland . With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to nurture the imaginations of children around the world as well as to celebrate American values. This was a very simple mission statement for an originally simple company. As the Walt Disney Company has grown and changed over the years, the mission statement has grown to accommodate all aspects of the company. Currently, Disney states that The mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. 3 Vision The company has a very detailed plan on how to accomplish their mission, which they refer to as corporate responsibility. The six guidelines that were set up for the company are expected of everyone who works for the Walt Disney Company and its affiliates; from the CEO, right down to the employee dressed as Mickey Mouse. As Bob Iger, President and CEO quotes, At The Walt Disney Company, each of us is responsible for upholding our excellence and our integrity. This means acting responsibly in all our professional relationships, in a manner consistent with the high standards we set for our business conduct . The six components of this vision statement are as follows: Business Standards and Ethics Corporate Governance Community Disneys Environmentality International Labor Standards Safety and Security Business Standards and Ethics This component details how the company should operate. This includes human resources, hiring practices, discrimination policies, and harassment prevention training. resources, hiring practices, discrimination policies, and harassment prevention training....
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This note was uploaded on 10/30/2008 for the course MKTG 31200 taught by Professor Komaromi during the Spring '08 term at Ithaca College.

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The_Disney_company_The_BEst_Group_Ever - Case Study 1 Ryan...

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