Consumer behaviour

Consumer behaviour - Consumer behaviour - Reflects the...

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Consumer behaviour - Reflects the totality of the consumers’ decisions with respect to the acquisition, consumption, and disposal of the goods, services, time, and ideas by decision- making units Personality - Psychological characteristics that reflects and differentiate how a person responds to environmental stimuli Consists of the distinctive patterns of behaviour, tendencies, qualities, or personal dispositions that make one individual different from another and lead to a consistent response to environmental stimuli Theories of Personality I. Trait Theory a) proposes that personality is composed of enduring characteristics that differentiate individuals b) These traits may be inborn (genetic) or acquired in life c) Eg. people may be described as moody, aggressive, easy going, passive or outgoing Psychoanalytic theory (Sigmund Freud- Freudian theory) Premise: unconscious needs/drives determine motivation and behaviour
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This note was uploaded on 11/01/2008 for the course MKT 2241 taught by Professor Manyiwa during the Fall '08 term at Middlesex UK.

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Consumer behaviour - Consumer behaviour - Reflects the...

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