Netflix - Middlesex University Business School London...

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Middlesex University Business School London Marketing Communications Plan for
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NETFLIX Module Leader: John Egan Academic Group: Marketing Assessment: Group Coursework Names: Natalia Gurova (M00175927) Stanislav Drapkin (M00175925) Kelly Wong (M_______) Katie Russo (M_______) Date: December 13, 2007 INTRODUCTION From animated black and white Charlie Chaplin movie with no sound to the three  dimensional films, movie industry has come a long way. Actors are being admired and  followed everywhere they go, while movie theaters give way to their competition of home- entertainment system of flat screen tv fitting the whole wall. People aretaking comfort  seriously and doing everythign possible to enjoy a fiml production without waiting in line for  movie tickets and aimlessly looking for parking at the movie theaters. The bom of internet use  now allows people to get all of their information online, they can buy, download, and even  watch their movies online.  OVERVIEW OF NETFLIX Netflix is a video-renting company that operates only via the internet. There are no  stores to drive to, and no salespeople to deal with. It began as a pay-per-rental rental company  in 1998, and continued growing from there. Four years after the company became public, 
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This note was uploaded on 11/01/2008 for the course MKT 2231 taught by Professor Dontremember during the Fall '08 term at Middlesex UK.

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Netflix - Middlesex University Business School London...

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