David_PPT_Abbrev_Ch03 - Chapter 3 The External Assessment...

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Ch 3 -1 Chapter 3 The External Assessment Strategic Management: 11 th Edition Fred David
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Ch 3 -2 Identify & Evaluate factors beyond the control of a single firm Increased foreign competition Population shifts Information technology External Strategic Management Audit
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Ch 3 -3 Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Key External Forces Opportunities Threats Key External Forces & the Organization
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Ch 3 -4 Performing External Audit External Factors Measurable Long-term orientation Applicable to competing firms Hierarchical
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Ch 3 -5 Economies of Scale Industry Properties Barriers to market entry Product differentiation Level of competitiveness I/O Perspective Firm Performance
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Ch 3 -6 Social, Cultural, Demographic U.S. Facts Aging population Less Caucasian 2025 = 18.5% population >65 years 2075 = no ethnic or racial majority
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This note was uploaded on 11/01/2008 for the course ECONOMY 101 taught by Professor Ken during the Fall '08 term at Abraham Baldwin Agricultural College.

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David_PPT_Abbrev_Ch03 - Chapter 3 The External Assessment...

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