David_PPT_Abbrev_Ch04 - Chapter 4 The Internal Assessment...

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Ch 4 -1 Chapter 4 The Internal Assessment Strategic Management: Concepts & Cases 11 th Edition Fred David
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Ch 4 -2 Internal strengths/weaknesses External opportunities/threats Clear statement of mission Nature of an Internal Audit Basis for Objectives & Strategies
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Ch 4 -3 Internal Audit Information from: Management Marketing Finance/accounting Production/operations Research & Development Management Information Systems Parallels process of external audit
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Ch 4 -4 Resource Based View (RBV) Approach to Competitive Advantage Internal resources are more important than external factors
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Ch 4 -5 Resource Based View (RBV) Three All Encompassing Categories 1. Physical resources 2. Human resources 3. Organizational resources
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Ch 4 -6 Resource Based View (RBV) Empirical Indicators Rare Hard to imitate Not easily substitutable
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Ch 4 -7 Integrating Strategy & Culture Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members Organizational Culture
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