David_PPT_Abbrev_Ch04 - Chapter 4 The Internal Assessment...

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Ch 4 -1 Chapter 4 The Internal Assessment Strategic Management: 11 th Edition Fred David
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Ch 4 -2 Internal strengths/weaknesses External opportunities/threats Clear statement of mission Nature of an Internal Audit Basis for Objectives & Strategies
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Ch 4 -3 Internal Audit Information from: Management Marketing Finance/accounting Production/operations Management Information Systems Parallels process of external audit
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Ch 4 -4 Resource Based View (RBV) Approach to Competitive Advantage Internal resources are more important than external factors
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Ch 4 -5 Resource Based View (RBV) Three All Encompassing Categories 1. Physical resources 2. Human resources 3. Organizational resources
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Ch 4 -6 Resource Based View (RBV) Empirical Indicators Rare Hard to imitate Not easily substitutable
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Ch 4 -7 Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members Organizational Culture
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This note was uploaded on 11/01/2008 for the course ECONOMY 101 taught by Professor Ken during the Fall '08 term at Abraham Baldwin Agricultural College.

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David_PPT_Abbrev_Ch04 - Chapter 4 The Internal Assessment...

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