kk.docx - Introduction CITYCELL is the good company of...

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Introduction CITYCELL is the good company of telecom services, they always want to serve their best. That is why, they have very strong and effective training department to train the best training to their employees. At CITYCELL the top-level management believes that their primary competitive advantage comes from their employees. In the ever-changing mobile industry, all of they must continuously upgrade their skills and knowledge in order to maintain this competitive advantage. Their training programs are based on the job natures and the performance of the employees. Their goal is to attract, retain and motivate the very best and to do that they support training, development and business education Scope of the report The report covers the different aspect and activities etc that are required to gather knowledge about “Judgement about Citycell within the Four-Stage Model of Change Framework . The researcher’s own judgment and also from the internet. The finding is strictly structure upon information provided by these sources and some. The focus hare is on presentation of facts as discovered. Vision The Vision of the company is“ To be the best-quality Service Provider in the country .” There isan emphasis on strong customer relations. This is important to CityCell especially as, untilrecently, they positioned their packages as high end packages (corporate and business users).Such customers will require strong support for brand loyalty to develop. Mission CITYCELL is a customer-driven organization whose mission is to deliver the latest in advanced telecommunication services to Bangladesh. The company offers a full array of fixed and mobile services for consumers and business that are focus on unique needs of the Bangladeshi community. Limitation
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Lack of time for preparing the report. We cannot give the full concentration in this report because of some other report. Related person’s unwilling to provide information in interview. Methods of collecting the data Identification of Business Survey and Observations Analysis of the Information Put all together to prepare the report Objectivity: As the main objective of this assignment is to identify the stage at which the telecom company Citycell falls into, it is essential to analyze the company’s different business events from the very beginning up till now. Then those events or strategies would be positioned within the Four-Stage Model framework in order to determine the exact Stage where the company falls into. About Citycell: Citycellis the first mobile communications company of Bangladesh . It is the only CDMA network operator in the country. As of August 2013, Citycell's total mobile
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subscriber base is 1.338 million.Citycell is currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom.
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