Exersize Set 4

Exersize Set 4 - Carrie Ann Deis Exercise Set 4 10/24/2008...

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Carrie Ann Deis Exercise Set 4 10/24/2008 8. Ranking is based on a combination of your cost-per-click for a selected keyword and the number of clicks your listing receives - in comparison to other listings based on the same keyword. According to Google.com, a company can improve its ranking by picking one keyword and then also including synonyms for that word in their ad. This way, more users will see the ad, giving it more hits and a larger ranking. Most search engines charge customers in the same manner cost-per-click. In this system the client is only charged for the number of people that click on it, not for the advertisement itself. Costs are based on the keywords chosen to bring up your ad. For example, if I was in the restaurant business, I would choose restaurant, dining, food, meal, eating out, and buffet for key words. For Google.com my costs would be 0.88+0.74+1.02+1.37+0.78+0.63 respectively for a total of $5.42 a click. AskJeeves.com would charge 1.24+0.57+1.67+0.25+0.08+0.16 respectively for a total cost of $3.97. Yahoo.com would be 0.28+4.38+0.67+1.08+0.49+0.8 respectively for a total cost of $7.70 per click. The extreme range in price is due to trafficking percentages for each search engine. The percentages of global Internet users that visit these search engines are 20.07%, 1.44%, and 28.26% respectively. i
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Exersize Set 4 - Carrie Ann Deis Exercise Set 4 10/24/2008...

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