COMM 201 Exam Outline - You are responsible for all...

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You are responsible for all material covered in class. You are expected to know and to be able to use and identify the basic elements of effective public speaking. Here is a list of some of the things you should study. Aristotle's model of communication (book and lecture) five canons of persuasion : 1) Invention: researching and investigating a message 2) Arrangement: organization 3) Style: words and language you use 4) Delivery 5) Memory: speaker’s retention and grasp of content in some kind of order "proofs" of persuasion - Define pathos, logos, ethos. Be able to tell distinction between the three. 1) Logos: logical appeal, relies on form and substance of argument 2) Pathos: emotional appeal, taps the values and feelings of audience 3) Ethos: speaker credibility, derives from the character and reputation of the speaker - with just logos and pathos, you have no credibility - with just logos and ethos, you are boring - with just pathos and ethos, your speech is meaningless Audience analysis 1) Physical situation: room size, seating, acoustics, equipment, time of day 2) Demographics: audience characteristics 3) Occasion 4) Audience Psychographics - values, beliefs, behaviors - attitude toward topic and speaker Be able to write and identify a properly worded specific purpose and central idea. Also, be able to identify a well written vs. a poorly written specific purpose and central idea. What is a properly worded specific purpose? Specific purpose: the specified outcome, objective, or response your speech is supposed to achieve. What you want your audience to learn as a result of their listening. Ex. To inform the audience how to break a board using a hammer fist central idea? Central Idea: summary of speech content (in one clear sentence). Basically summarizes main points Ex. In order to break a board using a hammer fist one must understand something about body position, the target, and how to focus.
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Propositions: express judgment, are debatable, and require proof What is a proposition of fact? A proposition of fact is how the world is according to what we know at this time. Book: an assertion about the truth or falsity of a statement. value? Statement that poses inquiry about the worth of an object, a situation or behavior Book: an assertion about the relative worth of an idea or action. “goodness or badness of a topic” policy? Statements that ask for a change in policy, or for an action to be taken Book: a statement requesting support for a course of action What are the differences between them? Identify different patterns of organization used in giving speeches both for informative and persuasive speaking.( examples: topical, spatial, chronological, problem solution, refutation, motivated sequence) Be able to identify when to use each one. Topic: organizes a speech according to aspects, or subtopics, of the subject - appropriate as a method of narrowing broad topic - most popular Spatial: organizes a speech according to the geography or physical structure of the subject - appropriate for a speech discussing the parts of an object or a place
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  • Fall '07
  • BERGGREN,K.
  • specific purpose

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