Advertising and Social Responsibility 9-05-07

Advertising and Social Responsibility 9-05-07 - Advertising...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Advertising and Social Responsibility Ethical issues Advocacy Accuracy Acquisitiveness Is being ethical a problem Marketers encounter constant tension between: The competitive drive to develop the most effective attention-grabbing messages possible The fear of crossing the line beyond what is legal, ethical, and socially acceptable Ethics : Moral and value standards that act as behavioral guidelines for a society’s citizens Unlike laws and regulations, ethical codes are generally not written down Concerns Drives up the cost of products Creates a barrier to market entry for small firms Merchandises too many aspects of our culture Sells inferior products Sells unhealthy, dangerous products Sets unrealistic expectations Is done in bad taste ( including use of sex and violence ) Invites censorship ( by powerful advertisers ) Creates visual pollution Pushes one country’s culture onto another Society and Ethics: Effects of Advertising On the other hand, Advertising can: Improve the standard of living
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Inform of availability of products Imbue products with personality Helps us make personal statements A country’s level of ad spending is typically proportional to its standard of living The economic effect of advertising is like the opening break shot in billiards
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 7

Advertising and Social Responsibility 9-05-07 - Advertising...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online