BSBMGT616_VV3.doc - BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLAN Assessment Task 3 MacVilles Strategic Plan Vision Within next three years MacVille

BSBMGT616_VV3.doc - BSBMGT616 DEVELOP AND IMPLEMENT...

This preview shows page 1 - 4 out of 15 pages.

BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLAN Assessment Task 3 MacVille’s Strategic Plan Vision Within next three years, MacVille will become a national brand, and will be accepted as an integral part of the hospitality industry and also good corporate citizen who serve community and charity. Mission MacVille will provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of its hospitality clients who, in turn, reward with prosperity then sharing this reward to local community and charity. Objectives: Please see the table below ORGANIZATION OBJECTIVES 1. To sell and service espresso machines in all states of Australia by accepting Java Estate tender and to look for warehouse opportunity in other high volume estates. 2. To increase profit margin by 10% from benchmark set in 2010. 3. To establish Macville brand recognition in key markets in next five years. 4. To reduce energy wastage by 10% from benchmark set in 2010.
Image of page 1
ORGANIZATION OBJECTIVES AND STRATEGIES TO ACHIVE OBJECTIVES Objective1. To sell and service espresso machines in all states of Australia by accepting Java Estate tender and to look for warehouse opportunity in other high volume estates strategies. STRATEGIES TIME FRAME RESPONSIBILE PARTIES KPI PLANNED A. Sign action and Establish strategic alliance with Java Estate 6 months Patricia Mees(CEO), Alan Jones(Chairman), GoeorgeSaldais (Accountant) To install 200 machines per annum B. Establish Macville warehouse 1 year Patricia Mees(CEO), Alan Jones(Chairman), GoeorgeSaldais (Accountant), John Brennen(HR) To open warehouse in Melbourne after Sydney opens for business C. Set agents in other states and outsource maintenance contracts 2 years Patricia Mees(CEO), Alan Jones(Chairman), GoeorgeSaldais (Accountant), John Brennen(HR) Set agents in other states and outsource maintenance contracts in South Australia Objective 2. To increase profit margin by 10% from benchmark set in 2010. STRATEGIES TIME FRAME RESPONSIBILE PARTIES KPI PLANNED D. Instigate bulk buying negotiations to reduce prices of suppliers. First 3 months Patricia Mees(CEO), Alan Jones(Chairman), GoeorgeSaldais (Accountant) 100% purchases by bulk load E. Operate all departments at optimum capacity and productivity. 5 years Patricia Mees(CEO), Alan Jones(Chairman), GoeorgeSaldais (Accountant) Wages to turnover ratio of 12.5%
Image of page 2
Objective 3. To establish Macville brand recognition in key markets in next five years. STRATEGIES TIME FRAME RESPONSIBILE PARTIES KPI PLANNED F. Establish social and internet network marketing. First 3 months James Laird (Marketing), GoeorgeSaldais (Accountant), Alan Jones (Chairman) 1000 clicks on the website per day G. Join with Java estate in co-branding cups and banners 6 months James Laird (Marketing), GoeorgeSaldais (Accountant), Alan Jones(Chairman), Patricia Mees(CEO) 100% case using our machines and our cups.
Image of page 3
Image of page 4

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture