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BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLANAssessment Task 2Business is easily affected by variety of matters. External influences have captured the attention from companies and consumers across the world and how the commodities and services are delivered, and to work with the organic environment.Changes inside of organizations are also determine the business so that these must continuously monitor, identify, adapt/seek potential to be new opportunities bring prosper to the businesses. It is key factors to success businesses that organizations manipulate internal and external factors with implement of appropriate strategy plans. PEST ANAYSISPest Analysis is a measurement to identify external forces surrounding an organization. It is a simple framework to analysis and recognizes environmental influences in circumstance surrounding an organization from main four influences such as Political, Economic, Social andTechnological.In terms of Macville, these four factors will affect the business as below.PoliticalTariffs on import of espresso machines will be removed from the free trade policy. Strong possibility of introduction to impose Carbon tax on all energy intensive products use for commercial use.EconomicStrengthen of Australian dollar against trading partners in coming years.SocialLifestyle trend to eat out is becomingmore affluent and frequent.Steady population growth rate.TechnologyNew espresso machines are developed which save 30% energy than existing lines.Home market for espresso machines is experiencing high growth.
SWOT ANAYSISIt is a study to evaluate an organization in potential external opportunities and threats according to existing internal strength and weakness. It identifies the purpose of the business and recognize external and internal factors which encourage to reach a goal, clearly advantages in competitive, discover new business opportunities such as product development or innovation.Internal aspects of Macville are shown as below.STRENGTHSGood reputation of commodity and service.Excellent advertising and successful marketing mix.State of art management information system.Efficient innovated technology skill imports and custom.WEAKNESSPoor performance of contracted delivery service.Lack of experience personnel to deal with import and custom.OPPORTUNITIESUse of internet for advertisement.Withdraw f competitor from new Sydney market.Increase of population growth rate.THREATSRaising interest rates could decrease disposable income.Global corporation enters in espresso machines and bean market.Coffee suppliers enter in espresso machine market.
There is some potential risk could concern as follows:Not provided completed financial commitments.