Advertising Production Process 11-12-07

Advertising Production Process 11-12-07 - Managing the...

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Managing the Advertising Production Process Planning Organizing Directing Controlling Specific Tasks Managed by the Producer or Production Manager Reproduction of visuals Shooting and editing of scenes Precise specification and placement of type Checking, approving, duplicating, shipping, of final art, negatives, tape, or film to media Print Production Process Pre-production Production Prepress Printing/Distribution Preproduction Phase: Planning Open a jacket What equipment will be needed? How will we get it? What materials are necessary? What human resources are necessary? What human resources are needed? Will there be any special expenses associated with the job? How many productions artists are needed? What are the publication closing dates
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Typography Appearance and arrangement of the ad’s printed matter o Hand drawn o Computer type Type has an aesthetic role Type Groups Serif – most legible type, has the serif on the letter. Sans Sarif
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This note was uploaded on 03/19/2008 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.

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Advertising Production Process 11-12-07 - Managing the...

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