Creative Pyramid 10-31-07

Creative Pyramid 10-31-07 - Creative Pyramid Layout /...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Creative Pyramid Layout / Design A plan that imposes order Creating Print Advertising Design Use of Layouts o The layout is the preliminary version of the ad that shows where all the key formatting elements are placed. Types of Advertising Artists Art Directors Graphic Designers Illustrators Photographers
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Production Artists Stages in the Approval Process Thumbnail sketches Rough Layout Dummy Comprehensive Mechanical Approval Layout and Design Common types of ad layouts o Picture window: single dominant visual that dominates 60%-70% of the ad space o All art: art fills the frame of the ad and copy is embedded in the picture o Panel or Grid o Dominant Type o Circus o Nonlinear: contemporary layout that can be read at any starting point in the image o Grunge: little concern for layout formalities Principles of Design Poster style format most common Balance – Formal/Informal Proportional use of space o Copy and art should be proportionally different Ad should lead reader in a sequence The ad should be unified One element should dominate
Background image of page 2
Elements of Advertisements Visuals Headlines Sub-heads Body Copy Slogans, Seals, Logos The Art Director Transform a concept into words and pictures Visuals First thing to be noticed o Capture attention and interest o Show the product o Show use of product and product features o Create product “image” Print Art Direction Art directors know that o Photos have more stopping power than illustrations
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/19/2008 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.

Page1 / 10

Creative Pyramid 10-31-07 - Creative Pyramid Layout /...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online