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Unformatted text preview: Teachers Office 3 rd Floor Comm. Arts Building room 325 Class E-Mail : firstname.lastname@example.org The Mandate for Effectiveness Today advertising is in a bind Advertisers expect specific results that lead to sales Advertising must be effective Marketing Marketing is the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants and objectives of individuals and organizations 4 Elements of Marketing Product Price Place Promotion Free Market Economics Self Interest Complete info Many buyers and sellers Absence of externalities Functions and Effects of Advertising as a marketing tool To identify and differentiate products To communicate information To induce consumers to try a new product and to suggest reuse To stimulate distribution To increase product use To build brand preference and loyalty To lower the cost of sales What makes an Ad Effective?...
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This note was uploaded on 03/19/2008 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08