Russian Beliefs - Dominique Pierre-Louis International...

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Dominique Pierre-Louis International Marketing Section 001 Russian Beliefs Russian beliefs are much related to the way they live their everyday life. Here in  the west we live to enjoy. However, the Russian attitude is living to endure. Russians like to  consider themselves as survivors. The main difference between the Russian and the western  way of life comes from those base beliefs. Russian life is built on the base of “God endured, so  we must endure too.” Often Russian Christian church services promote humility through  enduring while a western Christian church service promotes integrity and enhancement.  Many  of Russian business dealings stem from their historical past where collectivism was the only way  of living. Even today Russia remains a country where co-operation and teamwork are standard  practice in businesses, and where fierce competition is not common, even among rival  companies. As a result Russian society is very male dominated. The Russian Perspective The word “enjoy” is very seldom used in Russian. It is an experience that is not very  appropriate but done none nevertheless. A Russian would there for say, “I love or I like” (doing  something) instead of “I enjoy” (doing something). Consequently, when Russians like or love  doing something it doesn’t necessarily come from a feeling of contentment.  However, the  majority of people do not really understand the huge difference in the life in Russia and in the 
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This note was uploaded on 03/19/2008 for the course MKTG 445 taught by Professor Andaleebsyedsaa during the Spring '08 term at Pennsylvania State University, University Park.

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Russian Beliefs - Dominique Pierre-Louis International...

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