m mobile marketing.ppt - Mobile Marketing ADV 304...

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Mobile Marketing ADV 304 Advertising on the Internet
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Agenda Mobile marketing overview Four tactics of mobile marketing Mobile Apps Mobile Website Text Message Marketing Mobile Game Mobile analytics
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What is mobile marketing? Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network
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Mobile Marketing Facts & Trends More than 6 Billion mobile users worldwide Text messages are usually read within the first five minutes. More than 50% of all “local” searches are done from a mobile device Mobile coupons get 10 time the redemption rate of traditional coupons
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Popular Mobile Activities Social Networking Using Mobile Apps Browsing Websites Sending and Reading Emails Sending and Reading Text Messages Checking News and Weather Watching Videos Listening to Music Performing Searches
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Mobile Ads: Driving Action
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Mobile Ad Spending
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Four Tactics of Mobile Marketing Mobile Applications (Apps) Mobile Website Text Message Marketing Mobile Game Marketing
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Use Experience is Paramount Which is more important: Content or design? Use
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1. Mobile Apps
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Time Spent on iOS & Android Connected Devices
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Why Mobile App Once people download an app that fulfils their needs, the brand has successfully gained entry into the customers’ mobile devices.
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