Module 3 - Research Strategies: How Psychologists Ask and...

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1 Research Strategies: How  Psychologists Ask and  Answer Questions Module 3
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2 Research Strategies: How Psychologists  Ask and Answer Questions Description The Case Study The Survey Naturalistic Observation Correlation Correlation and Causation Illusory Correlation Perceiving Order in Random Events
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3 Research Strategies: How Psychologists  Ask and Answer Questions Experimentation Exploring Cause and Effect Evaluating Therapies Independent and Dependent Variables Statistical Reasoning Describing Data Making Inferences
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4 Description Case Study A technique in which one person is studied in depth to  reveal underlying behavioral principles. Is language uniquely human? Susan Kuklin/ Photo Researchers
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5 Survey A technique for ascertaining the self-reported  attitudes, opinions or behaviors of people usually by  questioning a representative, random sample of  people.  http://www.lynnefeatherstone.org
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6 Survey Wording can change the results of a survey.  Q: Should cigarette ads and pornography be allowed  on television? (not allowed vs. forbid) Wording Effect
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7 Survey A tendency to overestimate the extent to which  others share our beliefs and behaviors. False Consensus Effect
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8 Survey  Random Sampling From a population, if each  member has an equal  chance of inclusion into a  sample, we call that a  random sample (unbiased).  The fastest way to know about the  marble color ratio is to blindly transfer  a few into a smaller jar and count them.
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Naturalistic Observation Observing and recording behavior of animals in the  wild, to recording self-seating patterns in lunch rooms in  a multiracial school constitute  naturalistic observation. Courtesy of Gilda Morelli
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This note was uploaded on 11/03/2008 for the course PSYH 100 taught by Professor Khill during the Spring '08 term at Saint Louis.

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Module 3 - Research Strategies: How Psychologists Ask and...

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