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Lesson 10 Assignment

Lesson 10 Assignment - This ad is located in the October 13...

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My proposal for the alternative media analysis is a printed ad from TIME magazine for Lunesta. This is an advertisement from a drug company for a sleep aid product. I have selected this ad because it has both a visual aspect as well as a written aspect. I also chose this because it is in a nationally distributed magazine with a very large circulation.
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Unformatted text preview: This ad is located in the October 13 th edition of TIME magazine on page 31. Lunesta is a product from the company Sepracor Inc. . In the final paper I will analyze how well the advertiser has gotten their message across to the consumer, how effective the message is, the style, as well as my objections and opinions....
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