Case Assignment 3.docx - Module 3 Case Assignment Walt...

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Module 3 Case Assignment Walt Disney Erica L Smith February 7 th 2017 MGT 495
Table of Content; Walt Disney Strategy………………………………………………………..…..3 Attractiveness………………...………………………………………………….4-5 Competitive Strengths……………………………………...……………………5 Nine Cell Industry……………………………………………………………….6-8 Financial Overview…………….………………………………………………..8 References……………………………………………………………………….9
1. What is the Walt Disney Company's corporate strategy? (20 pts) “The Happiest Place on Earth”! Walt Disney’s corporate strategy focuses a lot on the family. They want to achieve family focuses content with the uses of technology to create an experience that will be the most memorable. Another key point of their strategy is to widen their reach of families on a more international scale. Being better than the competition has placed Walt Disney in the forefront. Media networks, theme parks, studio entertainment, and interactive media are just a couple of business categories Walt Disney is involved in. When a lot of people think of Walt Disney, the first thing they relate his name to are kids & kids amusement parks. Walt Disney not only wants to make kids happy but he also has adults and sports fans in mind, he also owns ESPN! With the purchase of ESPN & the creation of the Disney Channel the availability to view these shows on these two networks has changed the way shows can be watched. Viewing of shows can be done via a tablet, computer, or cell phone; all because of the apps available. The future of Walt Disney’s strategy is to improve their animation business, broaden target

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