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Running head: NCRCC STRATEGIC APPROACH 1 NCRCC Strategic Approach Author’s Name Institutional Affiliation
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NCRCC STRATEGIC APPROACH 2 Case Assignment: NCRCC Strategic Approach NCRCC has an aging membership that poses a significant danger to its operation. According to a survey carried out by McMahon Group, there is a need to change services so as to attract more members (Schindler, 2001, p. 1). McMahon Group proposed that it was imperative for the club to introduce social activities for adults, families, and children so as to appeal to non- NCR members. As the organization considers a change in operation, they are required to implement different concepts namely involving all stakeholders, effective communication, and use of repositories of NCRCC culture. Question Eight: What would you recommend to the board of NCRCC on adding or changing programming activities like social events for adults, families with children, and children? According to the analysis carried out by McMahon Group, younger members and non- members are dissatisfied by the inability of the golf club to have an array of services. An index conducted by the consultancy further showed that social activities among the young people improved leisure and attracted more members. One of the surveys even stated that if the golf club is to stay at par with others, it needed additional facilities for adults, families, and children (Schindler, 2001, p. 3). It is, therefore, important for the corporation to introduce activities
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  • Fall '17
  • Marsden Rocky

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