FinalExamInfoSheetFall07

FinalExamInfoSheetFall07 - MKT 470 Marketing Research Final...

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MKT 470 Marketing Research Final Exam – Fall 2007 The Final Exam will be held as per the announced schedule, i.e, on December 18 th at 8 AM for the 10 AM class and December 13 th at 2 PM for the 2 PM class. The room number should most probably be the same as our regular meeting room (HOH 301 and HOH 304 respectively) but if I am advised otherwise by the registrar’s office, it will be announced on Blackboard. Everything covered in class (including cases, articles, Videos etc.) and everything included in textbook, unless specifically excluded, will be fair game for the exam. Final Examination format : The exam will be of two-hour duration for a total of 100 points. There will a big case-section worth sixty points of the exam. It will be based on a case outlining a situation and perhaps also giving a questionnaire. You may be asked to do (some of the) following for the case question: 1. Identify the decision and information need 2. Create dummy table(s) 3. Critique the questionnaire and suggest improvements
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This note was uploaded on 07/15/2008 for the course BUAD 306 taught by Professor Selvili during the Spring '07 term at USC.

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FinalExamInfoSheetFall07 - MKT 470 Marketing Research Final...

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