Chapter 9 - Chapter 9 - TV Programming The Rise of...

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Chapter 9  - TV Programming  The Rise of Television News Roper Studies: Survey of American Tastes 1963 – 2005 TV voted the primary source of news increasing its lead over newspapers Proportion of people citing radio, magazines as their primary news source falls through the 1960s Since 1961 TV voted primary news source by majority of American public Events such as “9/11” draw huge TV audience 1997: Internet voted top news source by 2% of public 2006: Internet voted top news source by 24% of public A Brief History of TV News The Kennedy Assassination - Television emerges as primary source of news and information Killing of suspect, Lee Harvey Oswald in front of millions JFK’s funeral seen worldwide 9 of 10 Americans watch JFK funeral on TV Television Comes of Age Television and Civil Rights Integration of Central H.S., Little Rock, 1957 “I have a dream” speech by M.L. King, 1963 TV shows firehouses and bullwhips in Birmingham Civil rights marches across the South 1965 Watts riots; 1967 nationwide riots Assassination of Martin Luther King, April, 1968 1 of 12
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Television Comes of Age Television and the Vietnam War: 1961-75 (There was a lag when it comes to the coverage of the news they would see. Not something we are a custom to today) War years mirror rise in TV technology War serves as training ground for news people Nightly casualty list brought into America’s living rooms (i.e. the dead and wounded) TV News Becomes Big Business “Happy Talk”: glamorous anchor-journalists sometimes lack real journalism skills. (At first they would just deliver the news and there was no kidding around. Then, the directors decided they would need to “hold-on” to the audience. EX: The anchors having conversations with each other) Electronic News Gathering (ENG) Satellite News Gathering (SNG) News As Show Biz: Sweeps” (the ratings that effect how much a news station can charge for their advertisements) , “minidocs”  (series of stories/investigation stories that are created to help the station during sweeps month) and “news consultants” (“an expert from out of town” – people who come in and tell them how they should do things so they will get better ratings) : increase in profits and fight for ratings All News, All The Time: Creation of C-Span, CNN, Fox News Channel and MSNBC TV News Today Coventuring: local affiliates broadcast over independent stations and Cable stations, in return for a larger audience and more advertisers (‘local-local news’) (Might be aired a couple hours later so there would be more viewership) 2 of 12
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Regional and Local Cable News: 24-hr localized versions of CNN News 12, Long Island, encompassing Nassau and Suffolk counties and the suburbs of New York City TV News Today
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This note was uploaded on 11/11/2008 for the course RTVF 1310 taught by Professor Way during the Spring '08 term at North Texas.

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Chapter 9 - Chapter 9 - TV Programming The Rise of...

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